Who the hell are we then?

SupaReal is a dynamic, growing digital marketing agency founded in 2014. We work with B2B brands to develop content-led online marketing that delivers tangible business results.

With up to 70% of the buying process complete before your sales team is aware of an opportunity, marketing needs to influence buyers much earlier. This needs a strategy, tools (such as Hubspot) and a content mindset to work.

What we do is not simple!
We don’t take the easy route.
We question, we challenge, we investigate.

It’s a strategic approach, with a clear plan, guided by process, and underpinned by technology. And we firmly believe in practising what we preach, as we aim to become our most successful case study. Subscribe to our blog and follow our journey!

Our Team

We are building a core team, extended with freelancers and partners. But let’s introduce you to our most important people.
Liane Grimshaw
Founder & Managing Director
  • Who Am I?
  • My Latest Blogs

Hi, I’m Liane, the founder and MD of SupaReal.

I started this company with a belief. A belief that you have to believe. Believe in the work you’re doing, the people you’re working with, and most importantly a belief in yourself. All this believing is reflected in our ethos to ‘Make it Meaningful’.

It’s fair to say I’ve been around the block a bit, having been in marketing and digital media for more than twenty years (quickly reaches for the anti wrinkle cream…) Where does the time go?! And during that time I’ve managed to pack an awful lot in. I’ve worked as a designer, an account manager, a marketing director, a strategic consultant and been at the helm of a number of successful digital agencies. Oh, and I had a baby in the middle of all that. He’s now a 6 ft 2” teenager!!

I have worked with some amazingly talented people (two of whom work alongside me now), and for some fantastic brands. My career progressed quickly and you could say I did well. I learnt that attitude, personality and work ethic will get you a long way. And when it comes to the fast paced world of digital marketing, curiosity and passion are essential. If you don’t keep learning then you will struggle. Simple? Not really.

The idea for SupaReal had been brewing for a couple of years before I finally took the plunge. Starting your own business is tough for anyone. And that includes me! But I can honestly say I’ve never been more excited and committed to anything as much as I am to my company, its potential, and to keeping it real, SupaReal.

07 Mar 17
B2B Blogging: Cut The Bullshit And Give Real Answers To Real People
If you really want to get discovered and showcase your brand as a go-to knowledge base, not blogging isn’t an option anymore.
18 Nov 16
The context and challenge of content marketing
I spend a lot of time explaining the context of what we do to our clients and prospects. So here’s some of the story I like to tell when a new dialogue begins.
Jonathon Oates
Senior Inbound Marketing Consultant
Inbound Certification HubSpot Marketing Software Certification HubSpot Sales Software Certification
  • Who Am I?
  • My Latest Blogs

Howdy! I’m Jon, the geek of the gang.

I’ve been in digital marketing for several years now, having worked in a few different agencies, primarily as a search marketing specialist. In that time I’ve been lucky to have worked with clients of various shapes and sizes, across a number of sectors, both B2B and B2C.

Leaving university with an Honors Degree in Computing Science, I actually started my work life as a pub landlord! Although you might not think it, this actually taught me a lot about working under pressure and understanding human behaviour.

Now HubSpot and Google Analytics certified, I lead on any technical aspects of the work we do, as well as working alongside the rest of the team to implement the inbound strategies we devise. I love data and solving problems, and generally I am the man who makes it all work. If someone in the team is not sure how to do something, or a client asks for what seems the impossible, it’s usually me who works out the way to tackle it and get the job done.

I first met Liane and Daisy whilst working at a large search marketing agency, where my role was focused on innovation and R&D. And to be honest R&D is an ongoing aspect of my current role, as I have a real thirst for knowledge and the detail.

07 Apr 17
Updated: 5 Steps to Setup the HubSpot Sales Extension Properly
Setup HubSpot Sales in just five simple steps - integrate Sales with your email client Gmail and HubSpot CRM and track email opens and link clicks
09 Mar 17
Reach Your B2B Niche With Killer Keywords
Want to carve out a space for your B2B brand with a business blog? Find your niche and reach them with some healthy keyword research.
Daisy Hessey
Operations Manager
  • Who Am I?
  • My Latest Blogs

Hey! I’m Daisy,
I’m SupaReal’s Operations Manager or (unofficially) the ‘queen of getting shit done’.

My job is to ensure we’ve got the right resources, tools and processes to implement content programmes efficiently for our clients. In addition to constantly improving how we work, I also oversee any major projects, especially those delivered by one of our partners.

The decision to become a part of SupaReal was a pretty easy one for me to make. I’ve worked with Liane and Jon before and I know how awesome they are (don’t tell them I said that!).

I have a straight talking and honest approach and I’m passionate about helping to deliver effective digital marketing solutions for clients. It’s no surprise that a company called SupaReal was so appealing.

Since graduating with a degree in Information Systems, I’ve worked as a Digital Project Manager within various digital agencies. The projects I’ve managed have ranged from from small and medium-sized website builds to more complex, long-term web projects. Although I’ve wanted to tear my hair out on occasions, my experience has helped me hone my craft and progress my career at a much quicker rate than I could have anticipated.

09 Jun 17
Are you supareal's next swiss army knife?
Due to the continuing growth of SupaReal, we are on the hunt for the next brilliant Inbound Marketing Executive to join us on our journey.
03 Nov 16
Snapshots from Zappos HQ: What I learned in Las Vegas
During a visit to Las Vegas, one of the things atop my to-do list was a visit to the Zappos head office. Here are my key takeaways…
Simon Creed
Content Marketing Executive
  • Who Am I?
  • My Latest Blogs

What’s up! I’m Simon.

As resident juggler of words at SupaReal my job is to build audiences with compelling content that educates, entertains and inspires. Oh, and I’m also well-versed in the somewhat enterprising art of social media.

Armed with a degree in English and Creative Writing, my mission is simple. Bypass the bullshit. Make it meaningful. Keep seeking new ways to humanise and energise content.  

From blog posts and eBooks, to outreach and promotion, I work in collaboration with clients (and our awesome team) to develop and deliver on diverse, sophisticated inbound marketing strategies.

I found SupaReal after moving to Manchester in 2015 – and haven’t looked back since.

Plying my trade alongside a remarkable bunch of people – all with their own unique skills – is something I’ve relished from day one. It’s an experience that’s helped me to grow and develop in a dynamic industry, and one that has taught me to never stop learning.  

15 Jun 17
4 strong and stable marketing lessons from the 2017 General Election campaign
Behind the manifestos are candidates marketing their own personal brands. Here's a few lessons from the 2017 General Election campaign trail.
08 Jun 17
8 tried 'n' tested B2B blogging best practices [Infographic]
Add some weight to your content and give your B2B blog posts the best chance of reaching, educating and converting valuable leads for your business.
Beth Henderson
Content Marketing Executive
  • Who Am I?
  • My Latest Blogs

Hello, I’m Beth!

I’m one of SupaReal’s Content Marketing Executives – trusted with putting words down on paper to create meaningful and engaging content.

With a first class degree in Public Relations and Digital Marketing – and experience in Outreach and Content Marketing – my role involves creating the right type of content, and making sure it gets in front of the right type of people at the right time.  

On a day to day basis I manage and grow our clients’ social media accounts, create fresh and inspiring content, and outreach to key industry influencers. Three disciplines that go hand in hand to help develop and deliver compelling inbound marketing campaigns.

I was lucky enough to be welcomed into the SupaReal team in 2016, and continue to love everything it stands for. There’s no bullshit – just a group of passionate individuals making an impressive impact in the world of B2B marketing.

07 Jul 17
Break through Into The Broader B2B Buying Groups
B2B buyers are savvy, well-informed and immunised to old-school, interruptive methods. Learn what this all means for B2B marketing...
30 Mar 17
How to close the deal with remarkable calls to action
A guide to remarkable calls to action that will help you connect with readers and guide them through their buying journey.
Inbound Marketing Exec
  • Who Am I?
  • My Latest Blogs
We are currently experiencing growth and need to find the next brilliant person to join us on our journey. The role we are recruiting is for an Inbound Marketing Executive.
Here is a brief outline of the skills we are looking for:
  • Content writing
  • Social media management
  • Outreach
  • Willingness to learn how to use HubSpot
Some benefits of working at SupaReal:
  • Competitive Salary (dependant on experience)
  • 25 days holiday a year  (not including Bank holidays)
  • We often work remotely from home 1 or 2 days a week
  • Apple Macbook Pro provided
  • Our office is situated in Ancoats

If you’re interested , please send your CV and covering letter to hello@supareal.com and one of our team will be in touch to arrange a chat.

07 Jul 17
Break through Into The Broader B2B Buying Groups
B2B buyers are savvy, well-informed and immunised to old-school, interruptive methods. Learn what this all means for B2B marketing...
15 Jun 17
4 strong and stable marketing lessons from the 2017 General Election campaign
Behind the manifestos are candidates marketing their own personal brands. Here's a few lessons from the 2017 General Election campaign trail.


Our purpose is to make it meaningful in everything we do. Our approach to work, the work we do for our clients and the company we are creating.

And there are 4 core principles that guide our work and the way we do it.

Be. More. Human.

Be. More. Human.

Business is about people. Communication is about people. Work is about people. We believe the route to true success in life and business is building human connection and keeping it real in everything we do.

Use. Technology. Better.

Use. Technology. Better.

Technology provides us with the tools to work more efficiently. It enables us to collaborate and communicate more effectively. We use technology the right way, so that we achieve more, with a better output, in less time.

Preach. After. Practice.

Preach. After. Practice.

The work we do helps our clients grow. Applying our approach to market and grow SupaReal is fundamental. We use Hubspot, we develop our own content, we are building an audience and we nurture leads, exactly like we do for our clients.

Art. And. Science.

Art. And. Science.

Content and inbound marketing is both an art and a science. We challenge our right brains to create content that stands out. We exercise our left brains to apply process and data analysis to ensure we deliver and optimise results.

Blog, sweat and tears

The no-nonsense guide to crafting your next
B2B blog post

Download your 35-page eBook to discover shit hot content tips and the best of the best practices behind some of the your favourite B2B blogs.

Download my blogging guide