Who the hell are we then?

SupaReal is a dynamic, growing digital marketing agency founded in 2014. We work with B2B brands to develop content-led online marketing that delivers tangible business results.

With up to 70% of the buying process complete before your sales team is aware of an opportunity, marketing needs to influence buyers much earlier. This needs a strategy, tools (such as Hubspot) and a content mindset to work.

What we do is not simple!
We don’t take the easy route.
We question, we challenge, we investigate.

It’s a strategic approach, with a clear plan, guided by process, and underpinned by technology. And we firmly believe in practising what we preach, as we aim to become our most successful case study. Subscribe to our blog and follow our journey!

Our Team

We are building a core team, extended with freelancers and partners. But let’s introduce you to our most important people.
Liane Grimshaw
Founder & Managing Director
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Hi, I’m Liane, the founder and MD of SupaReal.

I started this company with a belief. A belief that you have to believe. Believe in the work you’re doing, the people you’re working with, and most importantly a belief in yourself. All this believing is reflected in our ethos to ‘Make it Meaningful’.

It’s fair to say I’ve been around the block a bit, having been in marketing and digital media for more than twenty years (quickly reaches for the anti wrinkle cream…) Where does the time go?! And during that time I’ve managed to pack an awful lot in. I’ve worked as a designer, an account manager, a marketing director, a strategic consultant and been at the helm of a number of successful digital agencies. Oh, and I had a baby in the middle of all that. He’s now a 6 ft 2” teenager!!

I have worked with some amazingly talented people (two of whom work alongside me now), and for some fantastic brands. My career progressed quickly and you could say I did well. I learnt that attitude, personality and work ethic will get you a long way. And when it comes to the fast paced world of digital marketing, curiosity and passion are essential. If you don’t keep learning then you will struggle. Simple? Not really.

The idea for SupaReal had been brewing for a couple of years before I finally took the plunge. Starting your own business is tough for anyone. And that includes me! But I can honestly say I’ve never been more excited and committed to anything as much as I am to my company, its potential, and to keeping it real, SupaReal.

08 Mar 18
How we transformed the reach, relevance and overall online presence of three Sodexo UK brands [CASE STUDY]
Take a look into how sophisticated inbound strategies boosted the reach and relevance of three Sodexo UK brands.
03 Aug 17
Why it’s time for marketing and sales to be bros, not trade blows
Sales and marketing are striving to achieve the same goal - namely business growth. But spend half their time ignoring each other or trading blows.
Jonathon Oates
Senior Inbound Marketing Consultant
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Howdy! I’m Jon, the geek of the gang.

I’ve been in digital marketing for several years now, having worked in a few different agencies, primarily as a search marketing specialist. In that time I’ve been lucky to have worked with clients of various shapes and sizes, across a number of sectors, both B2B and B2C.

Leaving university with an Honors Degree in Computing Science, I actually started my work life as a pub landlord! Although you might not think it, this actually taught me a lot about working under pressure and understanding human behaviour.

Now HubSpot and Google Analytics certified, I lead on any technical aspects of the work we do, as well as working alongside the rest of the team to implement the inbound strategies we devise. I love data and solving problems, and generally I am the man who makes it all work. If someone in the team is not sure how to do something, or a client asks for what seems the impossible, it’s usually me who works out the way to tackle it and get the job done.

I first met Liane and Daisy whilst working at a large search marketing agency, where my role was focused on innovation and R&D. And to be honest R&D is an ongoing aspect of my current role, as I have a real thirst for knowledge and the detail.

07 Apr 17
Updated: 5 Steps to Setup the HubSpot Sales Extension Properly
Setup HubSpot Sales in just five simple steps - integrate Sales with your email client Gmail and HubSpot CRM and track email opens and link clicks
09 Mar 17
Reach Your B2B Niche With Killer Keywords
Want to carve out a space for your B2B brand with a business blog? Find your niche and reach them with some healthy keyword research.
Sarah Charlton
Head of Strategy & Content
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Hey, I’m Sarah and I’m Head of Strategy & Content at SupaReal – which means that I get to do the really fun stuff! Working closely with clients to really suss out their needs, I help them to understand how inbound marketing can transform their relationships with customers and generate revenue, as well as overseeing the plans for delivering that value. Every agency worth their salt claims to do this type of thinking. But often it’s just superficial, barely skimming the surface. SupaReal really invests time and effort into that deeper upfront thinking which makes all the difference to end results. Ultimately leading to happy clients and selfishly, I can feel more satisfaction in a job well done!

My insights draw from a wealth of experience in digital marketing and working with a diverse range of clients from international brands like Intel and L’Oréal Paris, to pure digital players like moneysupermarket.com, and disruptive businesses working in fintech or big data.

Outside of work I’m still a bit of a girl geek. I love technology as well as the obligatory sci-fi and comic book movies. I’m also a humanist and passionate about issues like equality and social mobility, so when I have the opportunity you might find me involved in projects related to these or even dabbling in a little local politics and lobbying.

06 Sep 18
Keeping It Real With Liane Grimshaw: MPA Inside Stories Preview
Our MD Liane Grimshaw will be interviewed for MPA Inside Stories on 27th September 2018 at King Street’s Google Garage in Manchester. Here is a preview of what she has to say about content marketing, making it meaningful and the changing dynamic between agencies and clients.
31 Aug 18
5 content marketing no-nos that piss people off
From the irritating to the downright infuriating, find our five things content marketers do that seriously piss people off…
Raheela Yasin
Account Director
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Hiya, I’m Raheela and I’m an Account Director here at SupaReal. I’m a friendly and curious person (ok I’m nosy). My role is to build relationships with our clients, really understand their business challenges helping them to scratch that content marketing itch, and demonstrate to them the positive results content marketing can bring to their business. As well as helping to shape and support the brilliant team we have.

I started out working at my dad’s shop (at a young age) and learnt very early on about how to build relationships with customers, gaining trust and loyalty. I have been able to use these skills throughout my career in digital marketing (over 15 years). I’ve had the opportunity to work in some of the best agencies in the north as well as working as a freelancer. I have worked with clients across B2C, B2B and third sector and built long standing relationships along the way.

I’m a mum of two – (one of each) and spend most of spare time with family, when I am not with them I love to Zumba. Mental health and well being is very important to me so you may see me doing some work to support and raise awareness for this cause.

04 Jun 18
My first week at SupaReal...
Starting any new job at whatever level you are at can be pretty nerve-wracking, starting a job that really means something to you is another level of nervousness.
Michael Beal
Inbound Marketing Manager
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Helloooo! I’m Michael, an Inbound Marketing Manager here at SupaReal. This means I get the best of both worlds: strategy and execution in equal parts (like a good Gin & Tonic). I’m inquisitive, fun and rather partial to a witty pun.

Over the last few years, I’ve been on “the other side”, working as an in-house marketer for several B2B firms focussing on content, inbound and digital marketing. I don’t have to use my imagination to put myself in your shoes, I’ve only just kicked off those heels (figuratively speaking…).

My time in-house means I’m a bit of a “Swiss Army Knife” marketer – having at least dabbled in most elements of marketing, but finding my calling for content and inbound marketing.

Understanding what people are doing and why has always had my curiosity. Using this in marketing campaigns has always excited me. Watching those impressions/ downloads/ click-throughs/ relationships grow will forever give me goosebumps.

My experience dealing with agencies gave me an idea of the type of place I wanted to work, and SupaReal ticked all the boxes. It’s like being part of a gang. A gang who all help to make marketing feel less like marketing.

Outside of work I’m all about self improvement. Reading, running, training and taking care of my body and mind. I like to spend time in the great outdoors, often taking a snap or two. Admittedly, my current Instagram snaps more closely resemble David Brent than David Bailey.

Beth Henderson
Inbound Marketing Manager
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Hello, I’m Beth!

I’m one of SupaReal’s Content Marketing Executives – trusted with putting words down on paper to create meaningful and engaging content.

With a first class degree in Public Relations and Digital Marketing – and experience in Outreach and Content Marketing – my role involves creating the right type of content, and making sure it gets in front of the right type of people at the right time.  

On a day to day basis I manage and grow our clients’ social media accounts, create fresh and inspiring content, and outreach to key industry influencers. Three disciplines that go hand in hand to help develop and deliver compelling inbound marketing campaigns.

I was lucky enough to be welcomed into the SupaReal team in 2016, and continue to love everything it stands for. There’s no bullshit – just a group of passionate individuals making an impressive impact in the world of B2B marketing.

01 Feb 18
Your Go-to Guide To Hubspot's Epic List Filters (Part 2)
Dive straight into list segmentation with this handy guide to using HubSpot's epic list filters. From form submission to email, we've got you covered here.
18 Jan 18
Your Go-to Guide To Hubspot's Epic List Filters (Part 1)
Dive straight into list segmentation with this handy guide to using HubSpot's epic list filters. From contact properties to list membership, we've got you covered here.
Simon Creed
Content Marketing Executive
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What’s up! I’m Simon.

As resident juggler of words at SupaReal my job is to build audiences with compelling content that educates, entertains and inspires. Oh, and I’m also well-versed in the somewhat enterprising art of social media.

Armed with a degree in English and Creative Writing, my mission is simple. Bypass the bullshit. Make it meaningful. Keep seeking new ways to humanise and energise content.  

From blog posts and eBooks, to outreach and promotion, I work in collaboration with clients (and our awesome team) to develop and deliver on diverse, sophisticated inbound marketing strategies.

I found SupaReal after moving to Manchester in 2015 – and haven’t looked back since.

Plying my trade alongside a remarkable bunch of people – all with their own unique skills – is something I’ve relished from day one. It’s an experience that’s helped me to grow and develop in a dynamic industry, and one that has taught me to never stop learning.  

06 Sep 18
Keeping It Real With Liane Grimshaw: MPA Inside Stories Preview
Our MD Liane Grimshaw will be interviewed for MPA Inside Stories on 27th September 2018 at King Street’s Google Garage in Manchester. Here is a preview of what she has to say about content marketing, making it meaningful and the changing dynamic between agencies and clients.
31 Aug 18
5 content marketing no-nos that piss people off
From the irritating to the downright infuriating, find our five things content marketers do that seriously piss people off…
Emma Gray
Inbound Marketing Executive
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Hiya, I’m Emma!

I’m an Inbound Marketing Executive here at SupaReal. My role is focused on supporting the team in delivering projects, along with creating entertaining and valuable content, and delighting our clients.

I graduated University in 2017 with a degree in Business Management, from there I started my career as an International Marketing Intern — in fact, working for the same Uni where I had studied! Although my degree covered a broad subject area, I have always had a keen interest in marketing as I enjoy watching how people interact — particularly online. I was immediately attracted to joining the SupaReal family as an Inbound Marketing Executive as the role incorporates many aspects of marketing including planning, content and analytics, all of which I love to be involved in!

I try and keep a positive mindset at all times — as it truly is the key to a happy and successful life! Outside of work, I try and hit the gym as often as I can! I also love sampling new restaurants and keep on top of writing for my personal blog!

Daisy Hessey
Operations Manager
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Hey! I’m Daisy,
I’m SupaReal’s Operations Manager or (unofficially) the ‘queen of getting shit done’.

My job is to ensure we’ve got the right resources, tools and processes to implement content programmes efficiently for our clients. In addition to constantly improving how we work, I also oversee any major projects, especially those delivered by one of our partners.

The decision to become a part of SupaReal was a pretty easy one for me to make. I’ve worked with Liane and Jon before and I know how awesome they are (don’t tell them I said that!).

I have a straight talking and honest approach and I’m passionate about helping to deliver effective digital marketing solutions for clients. It’s no surprise that a company called SupaReal was so appealing.

Since graduating with a degree in Information Systems, I’ve worked as a Digital Project Manager within various digital agencies. The projects I’ve managed have ranged from from small and medium-sized website builds to more complex, long-term web projects. Although I’ve wanted to tear my hair out on occasions, my experience has helped me hone my craft and progress my career at a much quicker rate than I could have anticipated.

08 May 18
Hello, Is It You We're Looking For: A Digital Designer With Good Front-End Dev Skills
We're looking for a hybrid front-end designer/developer to join our team...
08 May 18
We're on the hunt for an Inbound Marketing Manager...
We're on the hunt for a Supa-talented Inbound Marketing Manager to join our team...
Donna Carmichael
Operations Executive
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Hello, I’m Donna, Supareal’s Operations Executive.

I support all aspects of the company’s operations to make sure everything runs smoothly and the rest of the team are set up to get sh*t done.

Since Graduating from MMU with a degree in Film and Media with Scriptwriting, I’ve developed skills and expertise across a range of roles. While I’ve primarily focused on Video Production,  my previous jobs have also involved project management, office management and concept creation and script writing for TV commercials.

I’ve been lucky enough to work on a diverse set of clients, including the likes of Missguided, Vauxhall and Ministry of Sound, and have been involved in amazing projects from web builds to multi-platform TV campaigns. A highlight of my career so far involves working on long form content, post producing Rip Off Britain for the BBC and Dispatches for Channel 4.

My passion for film doesn’t stop there though, as in my spare time I enjoy writing short films and animations with various people from agencies in and around Manchester.

I joined SupaReal because, well, it’s a bit of me. Having worked in lots of different agencies, I know a good’un when I see it, and SupaReal’s commitment to the team and our clients, and making everything we do mean something, makes it a company I’m proud to be a part of.

10 Nov 17
How to use human psychology to shape your inbound marketing strategy
Psychology is already at the heart of B2B buying decisions, and getting smart about the research adds a whole new dimension to your inbound marketing...

MAKE IT MEANINGFUL

Our purpose is to make it meaningful in everything we do. Our approach to work, the work we do for our clients and the company we are creating.

And there are 4 core principles that guide our work and the way we do it.

Be. More. Human.

Be. More. Human.

Business is about people. Communication is about people. Work is about people. We believe the route to true success in life and business is building human connection and keeping it real in everything we do.

Use. Technology. Better.

Use. Technology. Better.

Technology provides us with the tools to work more efficiently. It enables us to collaborate and communicate more effectively. We use technology the right way, so that we achieve more, with a better output, in less time.

Preach. After. Practice.

Preach. After. Practice.

The work we do helps our clients grow. Applying our approach to market and grow SupaReal is fundamental. We use Hubspot, we develop our own content, we are building an audience and we nurture leads, exactly like we do for our clients.

Art. And. Science.

Art. And. Science.

Content and inbound marketing is both an art and a science. We challenge our right brains to create content that stands out. We exercise our left brains to apply process and data analysis to ensure we deliver and optimise results.

Blog, sweat and tears

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